Around the end of the year we typically adjust our products to our transforming customer needs. We restructure and refocus. This has an impact on the words I am writing here since this will be our last newsletter article for some time.

In 2020-2022 Covid and its consequences for remote leadership were one of the biggest challenges for teams out there. Since 2023 the teams gradually changed to hybrid setups (what can mean many things…) These new challenges demand new solutions.

We are going to refocus our resources - away from online marketing and blogging more towards speaker activities at exhibitions (check out L&D pro online conference on March 19th). In 2025 we will head out from our beloved home market Europe and especially Germany and direct our attention a bit more towards the US.

We will combine our AI Chatbot, Knowledgebase, Leadership Framework, Workshop Series online Whiteboards and Membership into one concept that companies can buy all at once.
Supporting internal and ext...

Manchester United soccer fans came across an “injured” runner. The critical factor for the fans' willingness to help was whether the runner wore a Manchester United T-shirt or a plain, neutral T-shirt. The study's results clearly show that:

•  92% of fans helped when the runner wore a Manchester United T-shirt.
•  33% of fans helped when the runner wore a plain T-shirt.

The observation comes from Adam Grant's book "Give and Take" and highlights how our willingness to help others is influenced by perceived group membership.

This concept resonates with my own experience from last weekend, where I supported friends at a rural project - where we built outdoor areas like a pavillon or a small lodge. I noticed differences in how engaged other helpers were, which from my perspective was due to a similar sense of group identity—or lack thereof. Just as fans were more willing to help someone they saw as part of their in-group, helpers feel more motivated when they identify with the people o...